{"data":{"allWordpressPost":{"edges":[{"node":{"id":"44f855c0-ffe8-54d4-a81e-f1c0ac648fd5","path":"/","title":"Introducing Advanced Social Listening: Track Trends Around Your Brand, Industry, and Keywords","excerpt":"

Available now in Vista Social, on all plans. Access it from the Listening menu in your workspace sidebar. Today we’re launching Advanced Social Listening, a new layer of Vista Social that keeps watch on the conversations that move your business, starting with the one you can least afford to miss: the one about you. When […]

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Available now in Vista Social, on all plans. Access it from the Listening menu in your workspace sidebar.

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Today we’re launching Advanced Social Listening, a new layer of Vista Social that keeps watch on the conversations that move your business, starting with the one you can least afford to miss: the one about you.

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When your brand carries real visibility, things happen fast. A campaign catches. A competitor makes a move. A creator with reach mentions you. Sentiment turns on a launch. The teams running serious social operations can’t afford to learn about any of it secondhand, a day late.

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Advanced Social Listening tells you what’s happening around your brand, your competitors, and your market by analyzing signals across platform conversations and news.

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Why we’re launching Advanced Social Listening

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A few years ago, the hard part of social was producing the content. AI handled that. Today a team can draft, design, and schedule a full campaign in an afternoon.The hard part now is knowing where to aim.

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And the bigger your brand’s footprint, the higher the cost of aiming late. A story about you builds for hours before it reaches you through the usual channels, and by then the smartest response has often already passed.

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The bottleneck moved from making content to catching the moment. The more visible your brand, the more that moment is worth.

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Track trends around your brand, products, and keywords

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Create Listening Topics around your brand, and it watches the web for you, continuously, across X, X News, YouTube, Google, and the open news web at the same time. Same goes for a competitor, a product line, a campaign, or a person who matters in your market.

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On any topic you set, you get one organized view instead of a dozen open tabs:

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Set the topic once and it keeps running. You don’t go looking for the story. It comes to you.

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Track competitors, industry topics, and conversations

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Want to know what your audience is talking about so you can post something that lands?  Create any topic that matters to your business, including:

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From there, Vista Social continuously monitors signals across the web and brings them together into a single dashboard. 

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It’s the perfect solution to stay on top of what’s happening and generate ideas of what to post about. There’s never been a better (or easier) way to keep a finger on your own brand.

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Organize activity into useful intelligence

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Rather than simply surfacing everything it finds, Vista Social analyzes, organizes, and prioritizes signals so teams can focus on what matters most.

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Instead of switching between multiple tools, your team gets a unified view of:

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 All organized around the topics you care about most. 

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Validate which trends are real or just noise

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A spike in interest is easy to misread. One thread, amplified by a handful of accounts, can look like a movement and amount to nothing.

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Advanced Social Listening validates topics to verify what’s real with three key measures:

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What you get is a ranked feed where every item earned its place by showing up in more than one place.One platform can’t tell you whether something’s real.

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Advanced Social Listening checks the others, scores it, and ranks it before you spend a response on it.

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Create detailed reporting around trends and topics

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Individual mentions tell you what’s happening this minute. Reporting tells you what’s actually going on.

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Advanced Social Listening rolls thousands of mentions into the patterns that matter:

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It’s the view you bring to a client check-in or a leadership update, ready to share without rebuilding it in a spreadsheet.

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The signal tells you what’s happening now. The reporting tells you whether it’s a moment or a trend.

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Get alerts before anyone else

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Timing is everything in social media. The best openings close within hours, and the worst surprises are the ones you hear about last.

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With Advanced Social Listening, you can set alerts to know the moment something moves:

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Alerts reach you by email, Slack, or in-app, so the team acts when it matters without anyone parked in front of a dashboard.You find out while it’s still an opportunity, not after it’s a recap.

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Understand what’s happening in minutes, not days

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Collecting signals is the easy part. Making sense of them is the work. As a topic develops, Vista Social writes a plain summary of what’s happening, pulls out the key developments, and points to where there’s an opening to act.

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Your team gets current in a few minutes instead of an afternoon of reading. You can also work it the way you’d ask a colleague. Through Ask Vista, you can find what’s moving, set up new topics, and dig into a story in plain conversation, with no dashboard to learn first.

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Vista Social’s AI does the reading and the watching. Your team makes the call.

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Turn any story into a post

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When something breaks, your own news or a moment in your market, you can act on it directly from your Vista Social dashboard.

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Take any story and turn it into a post:

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Pick a tone, generate a matching image, keep the source link attached, and open it straight in the composer to publish. Spotting the moment and acting on it happen in the same few minutes.

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From the story you noticed to the post that answers it, without switching tools.

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Intelligence without the enterprise tax

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This kind of brand and market intelligence used to require a dedicated analyst team and a six-figure enterprise contract. Only the largest organizations had it.

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We think the teams doing sophisticated social work deserve the same capability without standing up an analyst function or signing an enterprise deal to get it.

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Advanced Social Listening puts that intelligence inside the platform you already run your social operation from.

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The intelligence that used to take an analyst team, built into the tool you already work in.

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Where we’re going next

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Vista Social already empowers your teams to publish, schedule, engage, and measure.

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With Advanced Social Listening, your team now also knows what’s actually happening around your brand and your market, in time to use it. The teams that come out ahead won’t be the ones producing the most content.

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They’ll be the ones who see what’s happening first and move while everyone else is still finding out.

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Advanced Social Listening is the first step in that shift, and there’s more to come.

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Get started with Advanced Social Listening

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Advanced Social Listening is available now to users on all plans.

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Not a user yet? Start your Free Trial of Vista Social today.

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For existing users, you can access Advanced Social Listening via the Listening menu:

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  1. Select “Listening” from your workspace sidebar
  2. Select “External listening” from the popup menu
  3. Create a Listening Topic
  4. Watch what surfaces
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For existing customers, you can access Advanced Social Listening directly using this link.

\n","date":"2026-06-10T15:36:27.000Z","modified":"2026-06-11T10:22:27.000Z","slug":"introducing-advanced-social-listening","sticky":true,"author":{"name":"Vitaly Veksler","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/fbf6e72fcb5db9fd696612730cd4420c?s=96&d=mm&r=g"}},"categories":[{"slug":"artificial-intelligence","name":"Artificial Intelligence","description":"Explore how AI is transforming social media marketing. Stay ahead with insights on AI-powered tools, content generation, and smarter workflows."},{"slug":"new-feature","name":"New Feature","description":"Be the first to know about new product updates and features. See what's just launched and how to put it to work for your team."},{"slug":"sentiment-analysis","name":"Sentiment Analysis","description":""},{"slug":"social-media-analytics","name":"Social Media Analytics","description":"Turn data into decisions. Learn how to track the right metrics, build reports that matter, and prove the ROI of your social media efforts."}],"featured_media":{"title":"Vista Social Advanced External Listening Hero","alt_text":"","caption":"","source_url":"https://cms.vistasocial.com/wp-content/uploads/2026/06/Vista-Social-Advanced-External-Listening-Hero-2.png"},"featuredImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5217391304347827,"src":"/static/d9942b419a0905374935ac08254cfc7a/2c02e/Vista-Social-Advanced-External-Listening-Hero-2.png","srcSet":"/static/d9942b419a0905374935ac08254cfc7a/61e18/Vista-Social-Advanced-External-Listening-Hero-2.png 175w,\n/static/d9942b419a0905374935ac08254cfc7a/43de9/Vista-Social-Advanced-External-Listening-Hero-2.png 350w,\n/static/d9942b419a0905374935ac08254cfc7a/2c02e/Vista-Social-Advanced-External-Listening-Hero-2.png 700w,\n/static/d9942b419a0905374935ac08254cfc7a/ec2e1/Vista-Social-Advanced-External-Listening-Hero-2.png 1050w,\n/static/d9942b419a0905374935ac08254cfc7a/ab7bb/Vista-Social-Advanced-External-Listening-Hero-2.png 1400w,\n/static/d9942b419a0905374935ac08254cfc7a/4ebe5/Vista-Social-Advanced-External-Listening-Hero-2.png 1920w","srcWebp":"/static/d9942b419a0905374935ac08254cfc7a/f8b96/Vista-Social-Advanced-External-Listening-Hero-2.webp","srcSetWebp":"/static/d9942b419a0905374935ac08254cfc7a/49280/Vista-Social-Advanced-External-Listening-Hero-2.webp 175w,\n/static/d9942b419a0905374935ac08254cfc7a/861ee/Vista-Social-Advanced-External-Listening-Hero-2.webp 350w,\n/static/d9942b419a0905374935ac08254cfc7a/f8b96/Vista-Social-Advanced-External-Listening-Hero-2.webp 700w,\n/static/d9942b419a0905374935ac08254cfc7a/55d5a/Vista-Social-Advanced-External-Listening-Hero-2.webp 1050w,\n/static/d9942b419a0905374935ac08254cfc7a/5f7a5/Vista-Social-Advanced-External-Listening-Hero-2.webp 1400w,\n/static/d9942b419a0905374935ac08254cfc7a/819b8/Vista-Social-Advanced-External-Listening-Hero-2.webp 1920w","sizes":"(max-width: 700px) 100vw, 700px"}}}}},{"node":{"id":"9782d38e-494f-5499-846b-7c9ae4dea212","path":"/","title":"AI Image and Video Generation Are Now Live in Vista Social","excerpt":"

Today, I’m proud to announce that AI image generation and AI video generation are now live in Vista Social. You can now seamlessly generate images from a prompt (i.e., “create a photo of a soccer team celebrating a goal”), then easily refine through natural language (i.e., “change the jersey to yellow” or “make this for […]

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Today, I’m proud to announce that AI image generation and AI video generation are now live in Vista Social.

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You can now seamlessly generate images from a prompt (i.e., “create a photo of a soccer team celebrating a goal”), then easily refine through natural language (i.e., “change the jersey to yellow” or “make this for an Instagram story.”)

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Even more exciting, you can also now generate video from a basic text prompt, from an uploaded photo, or from any asset already in your media library. Then immediately send any of it straight to a scheduled post.

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Both work in the same two surfaces: the Composer, where you draft posts, and Ask Vista, the platform’s AI assistant.

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Two new content creation capabilities available now, on every plan. Here to make your social media operations more efficient and creative than ever before.

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What we shipped today is just one step closer to something larger we’ve been building toward; our vision for where the future of social media marketing is headed.

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Why we launched AI image and video generation

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Every social media platform in our category has been adding “AI features” for the past two years. Captions get an AI button. Sentiment gets an AI widget. Hashtag generators get sprinkled into the composer. The marketing pages all say “AI-powered.”

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But almost none of it has changed how the actual work gets done.

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That’s the gap I kept coming back to. Bolting AI onto an old workflow doesn’t make a different platform. It makes the same platform with extra buttons.

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The user still does what they always did—they just have a slightly faster way to write captions. And they still have to leave the tool every time they need a visual, a video clip, or a way to plan the next month of content.

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We didn’t want to just ship more buttons. We wanted to build a different operating model for social marketers.

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That’s the principle behind every product decision we make. AI doesn’t sit next to the work as a separate tool—with Vista Social, it lives inside your social workflow.

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Today’s launch is the most visible expression of that principle so far. Image and video generation aren’t features bolted onto our scheduler. They’re built into the composer where you write the post, and into the AI assistant where you go for anything generative.

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“One of the biggest challenges social teams face is the inefficiency created by disconnected social workflows. Planning in one tool, drafting in another, and creating visual assets across others. Today, we close that gap by empowering teams on Vista Social to plan, create, and schedule—all in one place.”

— Reggie Azevedo, Co-founder, Vista Social
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How Vista Social’s image and video generation works

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Here’s exactly what’s available, on every plan.

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AI image generation

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AI image generation lives in two places: the Composer (click “Use the AI Assistant” while drafting) and Ask Vista (just ask).

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AI video generation

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AI video generation is also available in both Ask Vista and the Composer. There are three input modes to choose from:

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Generation takes about two minutes. That’s not instant, and we’re not going to pretend it is. But you’re producing a social post, not a feature film. Two minutes is an incredible advantage for video footage you didn’t have to shoot, license, or commission.

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What’s shipping today is the foundation.

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We’ve built the surface where video generation lives in the product. We’ve built the workflow it integrates with. The capability itself will keep improving, both from the underlying generation models and from features we’re building on top of them.

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AI image and video generation examples

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Want to see what this can do for your brand? Let’s go over a few examples from various industries that your team might want to generate.

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Food and beverage

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Image prompt: “Overhead shot of a rustic wooden table with a steaming bowl of pumpkin soup, scattered cinnamon sticks, fresh sage leaves, and a knit blanket in the corner—warm autumn lighting, cozy fall vibes for a café announcement”

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Video prompt: “5-second loop of espresso being poured into a glass cup over ice, slow motion, condensation forming on the glass, minimalist marble countertop background”

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Fitness and wellness

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Image prompt: “Sunrise yoga scene on a beach with a single rolled-up mat and a water bottle, soft pink and orange sky, no people visible—for a Monday motivation post”

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Video prompt: “Animated text reveal: ’30-Day Challenge Starts Monday’ with energetic motion graphics, bold typography, and a vibrant gradient background”

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Real estate

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Image prompt: “Modern minimalist living room with floor-to-ceiling windows overlooking mountains, neutral tones, mid-century furniture, perfect for an ‘open house this weekend’ announcement”

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Video prompt: “Slow cinematic pan across a luxury kitchen with marble countertops, brass fixtures, and natural light streaming through large windows”

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Fashion and retail

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Image prompt: “Flat lay of a summer outfit—linen shorts, woven sandals, straw hat, and sunglasses arranged on a sandy beach towel, bright natural lighting”

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Video prompt: “Carousel-style product reveal: three angles of a leather handbag rotating on a soft pastel background with subtle shadow play”

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Beauty and skincare

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Image prompt: “Aesthetic skincare product flat lay on a pink silk surface with rose petals, dewdrops, and soft morning light—for a new serum launch”

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Video prompt: “Slow-motion pour of a golden serum dripping onto a glass surface, creating ripples and reflections, soft pink backlight, luxurious and minimal aesthetic—for a product launch reveal”

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SaaS and tech

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Image prompt: “Clean illustration of a dashboard interface floating in 3D space with abstract data visualizations, purple and blue gradient background, modern tech aesthetic”

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Video prompt: “Split-screen before/after showing a chaotic spreadsheet on the left transforming into a clean, organized dashboard on the right, with smooth transitions and a subtle whoosh effect—perfect for a ‘see the difference’ product demo teaser”

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Travel and hospitality

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Image prompt: “Aerial drone-style view of an infinity pool at a tropical resort overlooking turquoise ocean, palm trees framing the edges, golden hour lighting”

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Video prompt: “Quick montage of stamps appearing on a passport with destination names, paired with a vintage film grain effect—for a travel agency promo”

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The AI-powered social marketer is the future

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There are two ways to do social media operators work right now, and they’re starting to look like fundamentally different jobs.

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The traditional social media marketer plans content in their scheduler, drafts captions in their head or in Notion, sources visuals in Canva or Figma or stock libraries, builds video in CapCut or by phone or by hiring out, then bounces everything back to a scheduler to publish. Five tools per post, sometimes more. Easily 30-90 minutes per post.

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The workflow stalls every time a visual is missing. Posts that were supposed to ship Monday end up being delayed until Thursday.

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The AI-powered social media marketer drafts the caption in Vista Social. Then they generate the image directly from that caption, in the same screen. They generate video the same way—text-to-video, or by uploading a photo of the team and animating it, or by pulling something from the media library. Then schedule and publish, all from the same place.

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One platform. Now 2-5 minutes per post. The workflow doesn’t stall—because the platform handles every step.

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The shift isn’t just about speed, though that’s part of it. It’s about what a social media marketer’s job actually is.

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The old way is orchestrating five disconnected tools and hoping the handoffs work. The new way is operating a unified AI workflow that doesn’t depend on tool handoffs at all.

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They all get the same outcome in the end. But through a fundamentally different operating model.

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“I run Vista Social’s social. Before these features shipped, even I was tab-switching—drafts in our scheduler, visuals in Canva, video in another tool. Now I can do a full creative post—caption, image, video, schedule—in under five minutes, in one screen. It’s not a faster version of my old job. It’s a different job.”

— Alexus Brittain, Head of Social, Vista Social
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The transition isn’t theoretical. It’s happening now, inside teams that have decided to operate this way. The teams that recognize the shift early—and pick tools built for the second job, not the first—are going to be operating at a structural advantage two years from now.

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“At ClickUp’s scale, the cost of switching between five tools per post is real—not just in time, but in brand consistency and creative quality. The teams that figure out how to operate AI-native—without losing what makes their content theirs—are going to ship more and ship better. The architecture of the platform matters more than the AI features bolted onto it.”

— Chris Cunningham, Head of Social, ClickUp
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What’s next

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Today’s launch is one more step delivering on our vision for AI-powered social marketing teams.

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Vista Social teams already benefit from a cutting-edge suite of creative AI tools that includes caption generation, brand voice training on customer documents, sentiment that understands context, native integrations with Claude and ChatGPT and Copilot. This now includes AI image and video generation.

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The unified AI surface that ties it all together—what we’re calling Ask Vista—is what’s next.

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Every workflow in social media management is going to get built around AI inside Vista Social. That’s not a roadmap promise; it’s how we’re already operating.

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The platforms that retrofit AI onto older codebases will keep shipping standalone features. That’s a reasonable strategy in the short term—it satisfies the line item on a product roadmap. It doesn’t change what the platform fundamentally does.

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What we’re building is a social media operating system that adapts to the way you run social.

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If you’re running social media at any kind of scale right now, the question worth asking isn’t “does my tool have AI features?”

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The real question is whether your platform is built around AI as a foundation—or whether it’s the same tool you had three years ago with some AI added on top.

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Which is why we see two kinds of social media marketers right now: the ones stuck with the old tools and way of managing social and those that are redefining social media marketing with AI. The platform you choose is going to determine which one you become.

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We’re building Vista Social for the social media marketers of the future.

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AI image generation is available to all Vista Social users today. AI video generation is rolling out to all users this week. Existing customers can try both inside the Composer or Ask Vista—no setup required. Create your free trial today.

\n","date":"2026-06-01T10:00:53.000Z","modified":"2026-06-01T21:12:57.000Z","slug":"ai-image-and-video-generation","sticky":true,"author":{"name":"Vitaly Veksler","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/fbf6e72fcb5db9fd696612730cd4420c?s=96&d=mm&r=g"}},"categories":[{"slug":"content-creation","name":"Content Creation","description":"Level up your social media content creation. Get practical advice on copywriting, video, design, and creating posts that stop the scroll and drive engagement."},{"slug":"new-feature","name":"New Feature","description":"Be the first to know about new product updates and features. See what's just launched and how to put it to work for your team."}],"featured_media":{"title":"AI Image and Video Generation Is Here","alt_text":"An illustration showcasing AI image and video generation capabilities in Vista Social.","caption":"","source_url":"https://cms.vistasocial.com/wp-content/uploads/2026/05/AI-Image-and-Video-Generation-Is-Here.jpg"},"featuredImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5217391304347827,"src":"/static/e3e501f3983e83425e3a4af6fed9e024/b0d04/AI-Image-and-Video-Generation-Is-Here.jpg","srcSet":"/static/e3e501f3983e83425e3a4af6fed9e024/eb780/AI-Image-and-Video-Generation-Is-Here.jpg 175w,\n/static/e3e501f3983e83425e3a4af6fed9e024/8bd6c/AI-Image-and-Video-Generation-Is-Here.jpg 350w,\n/static/e3e501f3983e83425e3a4af6fed9e024/b0d04/AI-Image-and-Video-Generation-Is-Here.jpg 700w,\n/static/e3e501f3983e83425e3a4af6fed9e024/45d78/AI-Image-and-Video-Generation-Is-Here.jpg 1050w,\n/static/e3e501f3983e83425e3a4af6fed9e024/e974b/AI-Image-and-Video-Generation-Is-Here.jpg 1400w,\n/static/e3e501f3983e83425e3a4af6fed9e024/36f23/AI-Image-and-Video-Generation-Is-Here.jpg 1920w","srcWebp":"/static/e3e501f3983e83425e3a4af6fed9e024/f8b96/AI-Image-and-Video-Generation-Is-Here.webp","srcSetWebp":"/static/e3e501f3983e83425e3a4af6fed9e024/49280/AI-Image-and-Video-Generation-Is-Here.webp 175w,\n/static/e3e501f3983e83425e3a4af6fed9e024/861ee/AI-Image-and-Video-Generation-Is-Here.webp 350w,\n/static/e3e501f3983e83425e3a4af6fed9e024/f8b96/AI-Image-and-Video-Generation-Is-Here.webp 700w,\n/static/e3e501f3983e83425e3a4af6fed9e024/55d5a/AI-Image-and-Video-Generation-Is-Here.webp 1050w,\n/static/e3e501f3983e83425e3a4af6fed9e024/5f7a5/AI-Image-and-Video-Generation-Is-Here.webp 1400w,\n/static/e3e501f3983e83425e3a4af6fed9e024/819b8/AI-Image-and-Video-Generation-Is-Here.webp 1920w","sizes":"(max-width: 700px) 100vw, 700px"}}}}},{"node":{"id":"86c4f196-e0ab-5779-85ae-95331dc9f0af","path":"/","title":"Social Media Updates to Know in 2026 (Updated Monthly)","excerpt":"

Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things. So we’ve put together this (always up-to-date) roundup of every social media update you need […]

\n","content":"\n

Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things.

\n\n\n\n

So we’ve put together this (always up-to-date) roundup of every social media update you need to know this year. Click through the table of contents below to find the timeframe you need or CTRL+F to find the platforms you’re covering.

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January 2026

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Pinterest announces new CTV show “Bring My Pinterest to Life”

\n\n\n\n

The visual search engine announced a new series on Roku TV that will feature well-known creators partnering with Pinterest users to bring their Pinterest boards to life.

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Check out the trailer below to see exactly what to expect from this fun new venture:

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\"A
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Reddit launches AI-powered ad campaigns

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Reddit announces brand new Max Campaigns that are automated, AI-powered Reddit ads that brands can use to help target their audiences without much lift from their teams.

\n\n\n\n

IGTV 2.0

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Anyone else remember IGTV? Instagram’s venture into long-form, horizontal video content? It didn’t go great for them, and the platform has since learned its lesson—short-form video is the way to go.

\n\n\n\n

That’s why it’s relaunching a new version of IGTV, but for Reels. With this new streaming tool, Instagram users can add IGTV to their TVs and start broadcasting Reels from the big screen.

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Reddit is the top-cited source across AI platforms

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HubSpot’s recent report discovered that Reddit is the top-cited source across AI platforms—by a lot. It’s cited around 40% of the time, with Wikipedia coming in second at 26%.

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The report also dives into Reddit marketing tips for brands so they can take advantage of these citations. After all, there was a 44% jump in conversations with B2B decision makers in Q4 of 2024 over Q4 of 2023.

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Reddit is turning into the place to be for businesses, especially SaaS companies.

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The 2026 Pinterest Palette™

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Whether you’re looking for a rebrand or a new color palette to use in your marketing content this year, Pinterest has you covered with the 2026 Pinterest Palette™.

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\"Colors
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The platform has discovered the five shades that it thinks will define this year based on photos people are uploading and interacting with:

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Instagram announces more Edits updates

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Instagram announced a few more updates to its Edits app:

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TikTok will remain available in the US

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TikTok has finally made a deal that will keep TikTok available in the US. The new TikTok USDS Joint Venture LLC was established to keep US user data secure in accordance with the government standards.

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We’ll have to see how this new deal goes, especially considering that TikTok USA was down for more than 24 hours shortly after this deal was made.

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Threads now has more daily active users than X/Twitter

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If you’re not using Threads, it may be time for your brand to create a presence on the platform. Especially now that reports are showing daily active usage has now surpassed X/Twitter usage.

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\"A
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Plan your Pinterest ad campaigns with the Media Planner

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Pinterest is making it even easier to plan out your ad campaigns with the launch of their new Media Planner. Users can now explore audience segments, budget options, and campaign scenarios to find the perfect options for their ads.

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Meta adds even more languages to its AI translations

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Meta has been launching AI translations for Reels since August 2025, and the platform just announced even more languages. The platform started with English and Spanish before adding Portuguese and Hindi in October. 

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This month, the platform is adding even more languages with the capability expanding across Bengali, Tamil, Telugu, Marathi, and Kannada.

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\"Everything
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February 2026

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X/Twitter added images to in-post polls

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Make your polls even more engaging on X/Twitter by adding images alongside each option. This example below shows exactly what this could look like:

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\"A
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Threads ads are rolling out to everyone globally

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We’ve talked about how quickly Threads is growing (literally one of our updates last week mentioned new numbers showing Threads having a higher daily user count than X/Twitter), so it’s no surprise the platform is launching ads globally.

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Annoying to the average user? Maybe. But exciting for businesses looking to capitalize on this platform’s eager user base? Absolutely.

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Instagram Instants

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Instagram is rolling out “Instants,” a Snapchat/BeReal feature that lets users take photos in the moment to share with friends. Users that have it can find this feature tucked into the bottom-right corner of their DMs window.

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YouTube auto-captions videos on mute

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YouTube is working on adding more accessibility features, with its latest release automatically turning on captions for videos when viewers watch them on mute. This makes the platform’s video content available for viewers even when they’re in an area where they can’t watch with volume.

\n\n\n\n

Bluesky drafts

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Bluesky finally launched Drafts, so now you have yet another platform to let your content ideas live that will never see the light of day.

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\"A
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Snapchat+ hit 25 million subscribers

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Snapchat+ is the messaging app’s paid subscription service that gets users access to features first and other premium add-ons. The platform just announced that this premium subscription service just hit 25 million subscribers, helping them reach $1 billion in annual revenue from this subscription alone.

\n\n\n\n

Meta retiring Messenger website

\n\n\n\n

Meta had tried making Messenger happen, but simply didn’t have the adoption on its Messenger-specific website it was hoping for. So it will be retired as of April 2026, and users can go back to (or continue) messaging through the Facebook website.

\n\n\n\n

The separate Messenger app, however, will continue to function as normal.

\n\n\n\n

Snapchat introduces creator subscriptions

\n\n\n\n

Even more Snapchat news this week! The platform is introducing creator subscriptions as a way to help creators monetize their presence.

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Creators with a large Snapchat following can now offer subscriptions that give their biggest fans exclusive content, priority replies, and an ad-free experience within the creator’s content.

\n\n\n\n

Creators will be able to set their own pricing based on Snapchat’s in-app recommendations. It’ll be interesting to see how this goes for well-loved Snapchat influencers!

\n\n\n\n

TikTok announces local feed in the US

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Discover posts in your area (or get found by potential local customers) with TikTok’s new local feed. Simply tap the Local tab in the top bar to access local content.

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\"A
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March 2026

\n\n\n\n

Revamp your Instagram grid

\n\n\n\n

Instagram launched the ability to change the thumbnail images in your grid post publication. Now you can revamp your grid’s entire look and feel in minutes by going through and adjusting the focal point of each of your images.

\n\n\n\n

49% of consumers use TikTok as a search engine

\n\n\n\n

Nearly half of all consumers say they head to TikTok to search for information. This is broken down into 12% of Boomers (not surprisingly), 40% of Gen Xers, 55% of Millennials, and 65% of Gen Zers.

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So if you’re hoping to reach younger generations, having a presence on TikTok and regularly creating content around your brand, product/service, and industry can help you get found by people using the search feature.

\n\n\n\n

Users can now disclose paid partnerships on X/Twitter

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Another update for usability/transparency on X/Twitter comes in the form of paid partnership disclosures. Users can now tag their post as a paid promotion or partnership to ensure followers are aware that they’re making money off their content.

\n\n\n\n

Instagram users can now pause a Reel by tapping on it

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Listen, we’re not asking for much from Instagram. But pausing a Reel by tapping on it has absolutely been one of those things, and now it’s here! Head of IG Adam Mosseri announced that after years of having to hold down your screen to pause a video, the tap feature is now available. (Though it looks like it’s still rolling out as one of my accounts still has to hold.)

\n\n\n\n
\"An
\n\n\n\n

Bluesky’s CEO steps down

\n\n\n\n

Bluesky has just announced that its CEO since 2019 Jay Graber is stepping back to pave the way for a new leader that has proven results in growing the platform. Graber recognizes that he’s a builder, and now the decentralized social network is looking for more ways to grow its already established user base.

\n\n\n\n

LinkedIn made some updates to its algorithm

\n\n\n\n

LinkedIn announced some changes to its algorithm. Some of the changes include:

\n\n\n\n\n\n\n\n

LinkedIn adds another in-app puzzle game

\n\n\n\n

This is a fun update for all of you LinkedIn gamers (like me! 🤓)—there’s a brand new in-app puzzle game! This one is called “Patches,” and it’s a fun and quick Tetris-like game, perfect for adding to your morning routine.

\n\n\n\n

Instagram users can also now reorder carousel posts

\n\n\n\n

Another big update from Mosseri. You can now reorder carousel posts after they’ve been posted, rather than having to repost any that were uploaded out of order. Big. HUGE.

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\"An
\n\n\n\n

No more last minute LinkedIn Lives

\n\n\n\n

LinkedIn Live is getting a little stricter with its guidelines. Users won’t be able to go live last minute—instead, starting in June, they can only use LinkedIn Live for pre-planned livestreams.

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\"Everything
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April 2026

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Promote your affiliate products on Instagram

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Adam Mosseri made another announcement sharing that users can now include affiliate links inside their Instagram posts, making it even easier to earn affiliate income on the platform. Fantastic news for affiliate marketers everywhere.

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\"An
\n\n\n\n

Like YouTube comments in bulk

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YouTube announced several new updates, including the ability to “heart” comments in bulk, a huge time saver for YouTube channels that get tons of engagement. But commenters also bring up a good point—will bulk “heart”-ing devalue this form of recognition in the comments section?

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Instagram is building a “Stories” tab

\n\n\n\n

The people love Stories, we know this already, and Instagram is showing how much they know this with an all-new Stories tab. Threads user @alex193a leaked the in-progress Stories tab that we might be able to see soon.

\n\n\n\n

You can now edit Instagram comments

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Made a typo in your comment? Now you don’t have to either delete and retype or comment or simply live with it as it gnaws at you every time someone likes or responds to your comment.

\n\n\n\n

Now, you can make edits to your comments! Big news for those of us whose fingers have a mind of their own.

\n\n\n\n

Threads adding new live chats feature

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Instagram launched broadcast channels back in 2023, and it looks like Meta is giving Threads its own version of this feature. Called “Live chats,” Threads will now have an area that users can subscribe to and hear more about certain topics or events.

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\"A
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Threads Chief Connor Hayes described it as, “In the future, [users] will be able to start a live chat, add a few other collaborators … who can send messages into it, and then people can subscribe and follow along and interact with it without actually being able to send themselves. So it’s like the group chat from your messaging app that your fans can follow along with.”

\n\n\n\n

Threads updates replies UI

\n\n\n\n

Threads is rolling out indented replies as a way to make conversations on its apps even easier to follow. And honestly, I’m a big fan.

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\"A
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Instagram now allows users to choose what they want to see in Explore

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Instagram announced “Your Algorithm” back in December as a way for users to control things like the Reels that show up in their feeds. Just last week, Instagram expanded this to the “Explore” page, giving users even more control over the content they want to see.

\n\n\n\n

Meta launches spinoff app Instants

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In yet another attempt to make Snapchat obsolete, Meta has launched a spinoff app called Instants that copies the temporary image aspect of Snapchat. Instants is a standalone app based off of “Instagram Shots” that Meta tested by adding to Instagram last year. 

\n\n\n\n

It’ll be interesting to see what comes of Instants and if it ends up having any sort of business application down the road. For now, seems like a fun way for friends to share unedited photos from their day-to-day—but it could be a great way for brands to showcase more real behind-the-scenes content.

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X/Twitter introduces custom topic-based timelines

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X/Twitter users can now pin a specific topic to their home tab with Custom Timelines. There’s support for over 75 topics as of now, and I imagine that’ll only grow based on popularity.

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\"A
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This is a great way to create a feed specific to content you want your brand to see and interact with.

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Snapchat is bringing everyone’s favorite Foursquare feature back

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Remember Foursquare? I just texted my friends about it last week saying, “How innocent we all were at the dawn of social media, just actively telling everyone in the world exactly where we were.”

\n\n\n\n

But also, who didn’t want to be mayor of all their favorite spots?

\n\n\n\n

Well it looks like Snapchat is trying to bring some of that back with its Snap Map’s new Place Loyalty feature. The nice thing about this is that Place Loyalty rankings are visible only to you, making sure that privacy is still at the forefront of your usage.

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\"A
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But what an opportunity this presents to local businesses! Consider running a promo where anyone who shows you their Gold, Silver, or Bronze ranking at your business gets a free drink, app, service, etc. as a reward for their loyalty.

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Snapchat announced new sponsored AI chatbots

\n\n\n\n

Snapchat says, “the future of ads is conversational,” with its newest ad type launch—sponsored AI chatbots.

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\"A
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Brands can now create ads that show up in the target user’s inbox, sparking AI-led conversations that can lead to conversions.

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May 2026

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Threads adding emoji reactions

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It looks like Threads is testing a new way to react to posts—and that’s emojis. But more than that, users will be able to highlight a specific word within the Threads post to add their emoji to. These will be public and are introducing a new way to engage with social media content.

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YouTube testing AI search

\n\n\n\n

YouTube is experimenting with a new search experience with an “Ask YouTube” AI-powered button that YouTube Premium users can currently get access to. They’re working to improve search functionality with this new feature.

\n\n\n\n

Threads updates its branding

\n\n\n\n

Threads got a quick facelift with a new logo and wordmark. This comes out as Threads shares its ambitions to become more of a standalone project, rather than an extension of Instagram.

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\"A
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Instagram tests per-image captions on carousels

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As a way of helping users share more context and boost engagement, Instagram is testing per-image captions on carousel posts. This means your brand may be able to attach a different caption to each image in your carousel.

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\"A
\n\n\n\n

That opens a lot of possibilities for using carousels in an even more creative way. We can’t wait to see what you do with it!

\n\n\n\n

Threads now breaks up longer posts automatically

\n\n\n\n

Instead of having to individually break up long threads, the platform is now automatically breaking longer posts up, making content creation much more efficient.

\n\n\n\n

TikTok introduces a paid ad-free experience in the UK

\n\n\n\n

TikTok just announced a paid subscription to use its app sans ads in the UK. The subscription will cost £3.99/month and remove all ads from the viewing experience. Interesting to see social media platforms head the way of streaming platforms. We’ll have to see how this goes.

\n\n\n\n

Instagram working on the ability to edit Stories

\n\n\n\n

Ever posted a Story and then realized you added the wrong link, made a silly typo, or maybe you simply don’t like where you placed a sticker? But if you want to make any changes, you have to delete it and completely add everything back into place to repost it.

\n\n\n\n

Now, Instagram is testing the ability to edit Stories that are live. Keep in mind that if you do this, all of your views, comments, etc., will reset. Essentially it’s like deleting and reposting a Story—but all of your elements are still in place and you get to make a small edit.

\n\n\n\n

More Edits updates

\n\n\n\n

Meta released even more updates to its Edits app:

\n\n\n\n\n\n\n\n

LinkedIn to limit reach to AI content

\n\n\n\n

We love to see it. In an era of too much AI slop instead of using AI to genuinely improve processes, LinkedIn is cracking down. Posts that are low-quality and obviously written by AI are going to start being hit by the algorithm as LinkedIn works to improve its feeds.

\n\n\n\n

Stay tuned for more social media updates

\n\n\n\n

Keep tabs on what’s happening in the world of social with this regularly updated roundup of major platform releases, new features, and more.

\n\n\n\n

And stay on top of your social media strategy with the help of Vista Social. Start your free 14-day trial today.

\n","date":"2026-06-01T09:00:13.000Z","modified":"2026-06-01T21:12:53.000Z","slug":"social-media-updates","sticky":true,"author":{"name":"Chloe West","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/2f4642556a3ec35275615013e2d78f94?s=96&d=mm&r=g"}},"categories":[{"slug":"social-media","name":"Social Media","description":"Your hub for social media marketing strategy. Trends, best practices, and actionable advice to grow your brand across every major platform."}],"featured_media":{"title":"Social Media Updates to Know in 2026 (Updated Monthly)","alt_text":"An illustration of a social media feed being updated.","caption":"","source_url":"https://cms.vistasocial.com/wp-content/uploads/2026/04/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg"},"featuredImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5217391304347827,"src":"/static/f9aeaa7209328c2f0aaa527882d7f20f/b0d04/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg","srcSet":"/static/f9aeaa7209328c2f0aaa527882d7f20f/eb780/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 175w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/8bd6c/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 350w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/b0d04/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 700w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/45d78/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 1050w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/e974b/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 1400w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/36f23/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.jpg 1920w","srcWebp":"/static/f9aeaa7209328c2f0aaa527882d7f20f/f8b96/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp","srcSetWebp":"/static/f9aeaa7209328c2f0aaa527882d7f20f/49280/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 175w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/861ee/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 350w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/f8b96/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 700w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/55d5a/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 1050w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/5f7a5/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 1400w,\n/static/f9aeaa7209328c2f0aaa527882d7f20f/819b8/Social-Media-Updates-to-Know-in-2026-Updated-Monthly-1.webp 1920w","sizes":"(max-width: 700px) 100vw, 700px"}}}}}]}}}