Vista Social fresh news and exciting updates

How to Create Your Social Media Content Pillars

Orion Macapella — Wed, 10 Jun 2026 17:44:37 GMT

You can recognize a brand you love within a post or two, before the logo even loads. That kind of instant familiarity comes from showing up the same way, again and again, around a few clear themes. Those themes are your social media content pillars. This guide covers how to choose them, keep them consistent […]

Introducing Advanced Social Listening: Track Trends Around Your Brand, Industry, and Keywords

Vitaly Veksler — Wed, 10 Jun 2026 15:36:27 GMT

Available now in Vista Social, on all plans. Access it from the Listening menu in your workspace sidebar. Today we’re launching Advanced Social Listening, a new layer of Vista Social that keeps watch on the conversations that move your business, starting with the one you can least afford to miss: the one about you. When […]

18 Canva Hacks for Better Social Media Designs

Russ Tan — Mon, 08 Jun 2026 13:06:09 GMT

You’ve probably scrolled past a carousel on Instagram and thought “Sheeesh! That looks clean. They must have a designer.” Or seen a LinkedIn post with perfect typography and subtle brand colors and wondered how they pulled it off. Then you open Canva, pick a template, and somehow your version looks like a rough draft next […]

2026 Social Media Holiday Calendar: A Strategic Guide for Brand SMMs

Orion Macapella — Mon, 08 Jun 2026 10:39:27 GMT

Pull up any 2026 social media holiday calendar and you’ll find hundreds of dates, sorted by platform and labeled with varying levels of urgency. They’re comprehensive, and they’re also all essentially the same document. A list annotated with moments you “shouldn’t miss,” with no guidance on how a brand social team is supposed to prioritize […]

12 Best AI Video Tools for Social Media Marketers in 2026

Orion Macapella — Mon, 08 Jun 2026 10:36:49 GMT

There is a gap in most social media teams right now. Algorithms on TikTok, Instagram Reels, and YouTube Shorts reward consistent, high-volume video output. Most social teams are running with one to three people responsible for content across multiple platforms. Closing that gap through traditional production alone is structurally impossible, which is exactly why AI […]

14 Best AI Content Creation Tools for Social Media (2026)

Chloe West — Tue, 02 Jun 2026 08:00:47 GMT

You can draft a week of captions in the time it takes to make coffee now. That part of social media work got easy. What didn’t get easy is everything that happens after the caption: Finding a visual that fits Turning it into something that moves Resizing it for four platforms Getting it scheduled before […]

AI Image and Video Generation Are Now Live in Vista Social

Vitaly Veksler — Mon, 01 Jun 2026 10:00:53 GMT

Today, I’m proud to announce that AI image generation and AI video generation are now live in Vista Social. You can now seamlessly generate images from a prompt (i.e., “create a photo of a soccer team celebrating a goal”), then easily refine through natural language (i.e., “change the jersey to yellow” or “make this for […]

Social Media Updates to Know in 2026 (Updated Monthly)

Chloe West — Mon, 01 Jun 2026 09:00:13 GMT

Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things. So we’ve put together this (always up-to-date) roundup of every social media update you need […]

40 Instagram Story Ideas to Boost Engagement (+ Real Examples)

Orion Macapella — Mon, 01 Jun 2026 08:00:32 GMT

Instagram Stories sit at the very top of each user’s home feed, it drives more direct interactions than the feed, and it resets every 24 hours. Brands that show up in it consistently build the kind of familiarity that feed posts alone can’t replicate. Brands that don’t leave a gap their more active competitors are […]

Instagram Collab Posts: What Are They & How to Use Them

Russ Tan — Sat, 30 May 2026 08:00:39 GMT

Organic reach on Instagram has been in slow decline for years. Brands and creators are getting less return for the same effort—and the answer isn’t always more content or a bigger ad budget. Sometimes it’s a smarter use of the tools already built into the platform. Instagram collab posts are one of those tools. According […]

25+ LinkedIn Summary Examples That Get You Noticed

Orion Macapella — Fri, 29 May 2026 08:00:45 GMT

Most LinkedIn profiles have an About section that reads like a job description submitted to an HR database. Three bullet points about driving results, a sentence about being passionate about the space, and a closing line about being open to new opportunities. The problem is that when everyone writes the same thing, nobody remembers anyone. […]

50 YouTube Channel Ideas for Brands and Social Media Managers

Orion Macapella — Thu, 28 May 2026 09:00:36 GMT

You already know YouTube is worth being on. Two and a half billion logged-in users visit every month, and more than 500 hours of video get uploaded every single minute. The opportunity is real. The harder question is, what should your brand’s channel actually be about? That question matters more than most people give it […]

Social Media Algorithm 101: Understanding What Performs Well

Russ Tan — Thu, 28 May 2026 08:00:29 GMT

You spend an hour recording a Reel, nail the hook, post it at the perfect time, and it gets 200 views. Meanwhile, a random cat video from a brand new creator with less than 1,000 followers hits two million overnight. That’s the social media algorithm deciding who gets seen and who gets buried, and in […]

How to Use the Instagram Appeal Form for Banned Profiles

Orion Macapella — Tue, 26 May 2026 08:00:56 GMT

Your Instagram account just got disabled. You opened the app expecting the usual feed and instead you’re staring at a grey screen with a notice telling you your account has been disabled, a date of deactivation, and a countdown before everything is gone for good. What happens next matters more than most people realize. Instagram […]

150+ LinkedIn Headline Examples for Marketers and Business Owners

Chloe West — Mon, 25 May 2026 08:00:55 GMT

Your LinkedIn headline is one of the most important parts of your entire profile. It’s one of the first things people see when they land on your profile or when they see your posts or comments pop up on their feed. So you want to create a headline that really captures who you are and […]

170+ Clever Instagram Bio Ideas for Brands in 2026 [Copy & Paste]

Orion Macapella — Mon, 25 May 2026 08:00:08 GMT

Your brand’s Instagram bio is the one piece of copy that every profile visitor reads, but also the one piece most social teams wrote in 15 minutes when the account was first set up, got approved over Slack, and haven’t touched since. The tagline, the dead link, the emoji choices nobody remembers making—it all adds […]

Top 12 Brand Safety Tools to Protect Your Reputation

Russ Tan — Fri, 22 May 2026 08:00:22 GMT

Your brand’s reputation can take years to build and minutes to unravel. 82% of consumers say it matters that the content surrounding online ads is appropriate, and the fallout from a brand safety failure is immediate and public. In 2026, the stakes are higher than they’ve been in years. Major platforms have scaled back their […]

200+ TikTok Bio Ideas for Businesses (2026): Copy, Customize, Post

Orion Macapella — Fri, 22 May 2026 08:00:11 GMT

For social media managers writing TikTok bios across food brands, fitness clients, B2B companies, and ecommerce stores, that blank 80-character field can be a sticking point. For some reason, it can be surprisingly difficult to figure out exactly how to describe your brand in a way that’s both concise enough and compelling enough to get […]

Social Media Crisis Management: How to Protect Your Brand When Things Go Wrong

Orion Macapella — Thu, 21 May 2026 09:00:33 GMT

On July 16, 2025, a Coldplay concert kiss cam turned a relatively obscure data company called Astronomer into one of the most-searched brands on the internet overnight. The footage of CEO Andy Byron and Chief People Officer Kristin Cabot ducking away from a stadium screen spread across TikTok, X, and Instagram within hours. Deepfake resignation […]

What is MCP: How to Manage Social Media Through AI Chat

Chloe West — Thu, 21 May 2026 08:00:42 GMT

Are you a big Claude or ChatGPT user? How much of your day do you spend on that interface, asking questions and generating ideas? What if I told you that you can now manage your social media strategy without ever leaving your favorite AI tool? Through MCP, this is now possible. Yes, we marketers and […]

15 Instagram Highlight Cover Ideas to Make Your Profile Stand Out

Chloe West — Wed, 20 May 2026 08:00:32 GMT

Social media platforms don’t always give you much in the way of branding—so when an opportunity strikes, it’s important you take it. And that’s exactly why you should be putting some serious thought into your Instagram highlight covers. Instagram highlights sit at the top of your Instagram profile, and other than your profile photo, they’re […]

What is Founder-Led Marketing + How to Build Your Strategy

Orion Macapella — Tue, 19 May 2026 08:00:50 GMT

When Jess Cook took the VP of Marketing role at Vector, she made a decision that shaped the entire company’s growth model: She and the founders would show up on LinkedIn every week, consistently, as a way to reach their target audience. As she told Vista Social’s Beyond Social podcast, Vector spent roughly $40,000 on […]

How to Create a Successful SaaS Social Media Marketing Strategy

Orion Macapella — Mon, 18 May 2026 08:00:48 GMT

Selling software isn’t like selling shoes. Nobody scrolls through a LinkedIn feed and impulse-buys a project management platform. Instead, the sales cycle stretches across weeks or even months, the buying decision typically involves four or five stakeholders who each care about completely different things, and the moment a customer signs up is only the beginning […]

Reddit Advertising 101: How to Get Your Brand Seen

Russ Tan — Fri, 15 May 2026 08:00:27 GMT

You’ve probably noticed more brands showing up in your Reddit feed lately. Reddit’s ad platform has grown fast, and advertisers who learn the platform’s quirks early are getting results that more crowded channels can’t match. But Reddit isn’t Instagram or Facebook. The audience here is sharp, skeptical, and allergic to anything that feels like a […]

Social Listening for Agencies: Managing Brand Monitoring Across Clients

Orion Macapella — Thu, 14 May 2026 08:00:23 GMT

Running social listening for one brand is manageable. You know the brand inside out, you’ve set up the queries carefully, and when something surfaces, you know exactly who needs to see it. But as the client roster grows, that same setup starts working against you. Fifteen clients across a dozen verticals can quickly lead to […]